5. Production Efficiency
Mass customization benefits from specialized labor and streamlined processes, allowing for increased speed and efficiency. Tasks can be divided among workers or machines, maximizing output and reducing costs.
While personalization often results in lower efficiency due to the unique requirements of each order, this approach requires more hands-on involvement and may lead to longer lead times and higher production costs.

6. Quantity
Mass customization generally requires minimum order quantities (MOQs), often ranging from 50 to 500 pieces depending on materials and craftsmanship. This approach suits larger orders but may deter small businesses.
Personalization allows for more flexibility, accepting small batch orders or even single pieces. This is advantageous for individual consumers and small businesses, enabling them to explore new designs without significant financial risk.

7. Cost and pricing
Mass customization tends to have lower costs due to its efficient, standardized production processes. This efficiency reduces labor and material waste, enabling competitive pricing.
In contrast, personalization typically incurs higher costs due to smaller quantities and the complexity of meeting individual client demands. Each personalized piece requires more time and attention, increasing production expenses.

8. Sampling
Sampling in mass customization is complex and expensive, requiring detailed 3D models and mold creation. This process demands significant investment in time and resources.
Personalization simplifies sampling, often using techniques like laser cutting,  3D printing or handcrafting. While this method is generally more cost-effective, intricate designs may still lead to higher costs.

9. Quality
Mass customization offers reliable quality through standardized designs and rigorous quality control. This consistency reassures consumers about the products they purchase.
Personalization presents unique quality challenges due to the variability in custom designs. Each piece requires careful monitoring and management to ensure quality, which can complicate production.

Both mass customization and personalization have strengths and weaknesses. Mass customization excels in efficiency and cost-effectiveness, while personalization meets individual needs but involves a more complex and often costly process.